FOX 11 Business Builder

FOX 11 recognizes that in today’s competitive marketplace it is not enough for businesses to know WHO their clients are. Businesses today must know HOW TO ATTRACT and RETAIN a growing base of SATISFIED customers.

It is no longer enough to simply open your business doors. Your customers need to know what you stand for. Or what’s your brand.

Advertising is a necessary component to building a client base - AND building a brand. Operations is how a business positions itself & its personnel to deliver the brand. Many business owners feel the push/pull of these two imperatives. Which is why FOX 11 designed the BUSINESS BUILDER Program. We help you take care of advertising and brand-building so you can concentrate on operations.

FOX 11 and the BUSINESS BUILDER Program will leverage the power of TV and online to:

Remind clients & prospects about the benefits of your product or service
Establish & maintain your distinct identity
Enhance your reputation
Encourage existing clients to buy more of what you sell
Attract new clients & replace lost ones
Gradually build sales to boost your bottom line

FOX 11’s BUSINESS BUILDER Program is a membership-style program, available to a limited number of direct advertisers every year & includes valuable benefits not available elsewhere.

For a fixed monthly investment, your business will receive a turnkey advertising program that includes:

Regular monthly :30 commercials on television in a variety of signature FOX 11 programming, including GOOD DAY WISCONSIN. Number of commercials depends on membership level.
Regularly monthly display ad impressions online at www.fox11online.com. Number of ad impressions depends on membership level.
Production of one (1) :30 commercial at no additional charge, comprising:
--Creative Consultation (by phone or in person) -- Script for Pre-approval
--Example Reel Available (optional) -- Videographing Location (based on 2 hours)
--Editing (can be present, if desired, based on 2 hours) -- VHS Preview for Final Approval
Production of all display ads (e.g. 728x90, 300x250, 300x100, 120x90 & :10 preroll, depending on membership level).
Membership in FOX 11’s Preferred Customer Program, conferring the following benefits:
--Monthly spot guarantee. Your spots are guaranteed to air each and every month despite any other demands on our inventory (with the rare exception of any technical difficulty).
--Bonus commercials when inventory is available & FOX 11 has eligible creative.
--First opportunity for station events or tickets.
Value reporting (optional).

If you believe your business might be a prime candidate for FOX 11’s BUSINESS BUILDER Program, call or email today to find out more:

Tori Grant Welhouse
General Sales Manager
tori.grant-welhouse@wluk.com
Tel. 920 490 1440