Online Advertising Examples

FOX 11 offers a variety of online and mobile advertising options to create impact and interest.

ONLINE DISPLAY ADVERTISING:

Leaderboard - 728x90 pixels

Very large, highly visible ad size located on the top and bottom of every page, with the exception of the Home page.

Benefits:
• Full statistics provided including impressions and click-throughs
• Cost-effective tool for branding, product awareness, lead generation, direct sales.
• Multiple creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creative they use anytime during a campaign based on each individual Button's performance.
• Advertisers can extend elements from offline ad campaigns


Medium Rectangle - 300x250 pixels

Medium Rectangles appear within the content areas where users are engaged.

Benefits:
• Full statistics provided including impressions and click-throughs
• Multiple creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creative they use anytime during a campaign based on each individual button's performance.
• Advertisers can extend elements from offline ad campaigns

Letterbox - 300x100 pixels

Letterbox ads appear near the content areas where users are engaged.

Benefits:
• Full statistics provided including impressions and click-throughs
• Multiple creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creative they use anytime during a campaign based on each individual button's performance.
• Advertisers can extend elements from offline ad campaigns

Video Pre-roll - 320x240 pixels; expands to 640x480 pixels

Pre-roll is a video advertisement that runs before a video story plays on the site.

Benefits:
• Get more return on your investment and expanded reach for your existing video commercial.
• Your 10-second video plays when a visitor clicks to view a video on Fox11online.com.
• This video ad can click through to any destination page on your website, such as special offers.

Video Post-roll - 320x240 pixels; expands to 640x480 pixels

Post-roll is a video advertisement that runs after a video story plays on the site.

Benefits:
• Get more return on your investment and expanded reach for your existing video commercial.
• Your 30-second video plays at the end, after a visitor clicks to view a video on Fox11online.com.
• This video ad can also click through to any destination page on your website.

Mobile Advertising
Fox11online.com’s mobile banner ads drive traffic to your site by reaching an on-the-go, educated audience.

Benefits:
• Fox11online.com serves over 700,000 mobile impressions per month to our users.
• Reach a rapidly growing mobile audience.
• Click-throughs are 2-5 times higher than traditional Internet ads.
• Increased brand awareness by reaching mobile's savvy, affluent audience.

Why mobile?
• Mobile advertising is growing; invest in a medium with a strong future of results.
• 62 percent of Americans have mobile access.
• 43 million U.S. mobile subscribers use mobile Internet.
• Subscriptions to unlimited data plans increase mobile Internet use; 14 percent of wireless users now have these plans.