The meaning behind the numbers 12-12-12

APPLETON - 12-12-12 day is, of course, more than just about the Green Bay Packers' number 12. From the time of day to a lucky number or a day for a wedding, people love numbers.

Twelve, twelve, twelve. The number can be found just about anywhere. From the obvious, to the subtle. But what's the fascination?

"It can be a number of things, ironically," said psychologist Frank Cummings of Psychology Associates of the Fox Valley.

All kidding aside, Cummings says many people place a strong emphasis on numbers.

"It can be both positive by helping us understand order out of chaos, or it can also be superstitious," he said.

Some are choosing to celebrate today by preparing for its next coming 100 years from now. Fox Valley Technical College buried a time capsule.

"This time capsule is to be opened upon the celebration of the college's bi-centennial in 2112," said Fox Valley Technical College President, Dr. Susan May.

And what better way to celebrate 12-12-12 day than with a flash mob at 12:12? A group of geocachers converged at the Salvation Army of the Fox Cities Worship and Community Center in Menasha.

"I do declare, in the presence of these witnesses, that you are husband and wife," said Brown County Circuit Court Judge John Zakowski at the wedding of William and Colleen Burg in Green Bay Wednesday.  

And that's a good reason, too.

"I just knew we wanted to get married on 12-12-12, it would be nice and memorable," said Colleen Burg following the ceremony.

Indeed, numbers - and specifically 12-12-12 - mean different things to different people.

"12-12-12 is the last triple double digit we are going to have for a long long time," said Jen Cole of Appleton.

At the Fox River Mall, some stores offered discounts related to 12 - either in dollars or percent. And the Fox Valley Symphony Orchestra performed a concert in the food court at 6:12 p.m.