Is Super Bowl excitement dying down?

Packers fans described the energy on Super Bowl Sunday as electric, phenomenal and incredible. But one week after the big win, after the parades and the hometown celebrations is the energy starting to die down?

“We’re not done celebrating yet,” said Ann Hammes, Eaton.

The streets may not be filled with a sea of green and gold jerseys anymore, but some local Packers apparel stores are still filled with customers.

“Busy every day, almost like a game day,” said Kate Hogan, Packers Pro Shop Retail Operations Director.

Hogan says she can’t discuss how much revenue is coming in with the added shoppers, but she says the crowds typically wouldn’t be this large at the store this time of year.

“Certainly this has extended the season for us and everybody in town,” said Hogan.

And fans say they wouldn’t be stocking up on Packers gear if it weren’t for the World Championship title.

“You get a lot of Packers stuff through the years. But this is a legacy,” said Mark Plamann, Lena.

“We wouldn’t be here if they hadn’t won the Super Bowl,” said Paul Roeser, Huntley, Illinois.

But while retailers seem to be busier than normal, other businesses are seeing a different change.

"The calm down is coming now," said Rory Harvey, with Champion Sports Bar and Grill.

It's starting to feel like off-season at there, but workers say with the regular season lasting an extra five weeks, they have no complaints.

"(The excitement has died down) a little, but it's still there. People still wake up every morning saying wow."

And that lingering excitement is what will carry fans to next season's kick off, with high expectations for another championship run.

Pro Shop workers say they will have information about merchandise revenue later this year.