Lost Sales Day Could Jeopardize Season

Taking a closer look at the calendar we'll see what the potential impact of losing a holiday shopping day could be.
And it could be losing dollars. Losing a day just two weeks before Christmas doesn't leave much time to catch up.
The biggest shopping days of the season this year are expected to have been the weekend after Thanksgiving -- and the day after Christmas which will be enhanced this year because it's on a weekend.
But the counterpoint to that is that with Christmas on Saturday, a critical shopping weekend is lost. And weekends are when most of the shopping is done.
It's too soon to know exactly what the impact will be. But consider that the day lost yesterday would have been a well above average shopping day. If it were just average, 3.4 percent of the shopping time was lost.
And with a projected overall sales increase of 2.9 percent expected this season., some of the lost sales will have to be made up just for stores to equal last year.