ASHWAUBENON - WLUK-TV Vice President and General Manager Jay Zollar cut the
ribbon on the new FOX 11 News & Content Center May 12,
"We are very excited to open our doors today to the general
public. We are pleased that we are able to use this state of the
art facility to serve the viewers of Northeast Wisconsin," Zollar
The modern design of the FOX 11 News and Content Center lends
itself to the new digital technology that is sweeping the
television industry. The building not only houses WLUK-TV's
television news operations, but also the station's internet
platform, fox11online.com. Visitors will enjoy the new lobby. It
features a comfortable design of leather chairs and a sofa.
Prominent in the reception area is an artistically styled coffee
table, made from the locust tree that grew on WLUK-TV's front lawn,
prior to construction.
Inside, the FOX 11 News and Content Center is home to more than
60 journalists and staff. The open architecture allows the
different disciplines of news, weather and sports to communicate
more effectively. The Assignment Desk is the focus of the room. It
is where all incoming news information is collected and
disseminated. The elegant design of the Assignment Desk includes a
"rich" dark-stained birch desk and cabinets, on an elevated
platform. All the technical controls for incoming video feeds are
located here. As such, journalists do not need to walk to the
engineering department to access material, such as a live remote
broadcasts from news events.
News Director Juli Buehler explains the open concept of the
building addition allows journalists to work on multiple platforms,
simultaneously. "We are now better able to move our digital news
content quickly to the online platform. And not only can we
broadcast live from the News and Content Center, but we can stream
that material directly to fox11online.com."
Adjacent to the Assignment Desk is the Ingest Center. FOX 11
journalists use the area to access computers and upload digital
video and text. The Ingest Center links this material to the
station's video servers. Journalists can then edit the material
simultaneously for multiple platforms; online, mobile or
"It will truly allow us to gather, produce and deliver more
local content to all of our multimedia platforms," Zollar said.
The FOX 11 Severe Weather Lab is located near the Assignment
Desk. New technology, that includes live cameras that actually drop
down from the ceiling, allow meteorologists to "go live" at any
time of day.
In another area of the News and Content Center, is a wall of HD
monitors, the largest is 54 inches. The "monitor wall" as it is
dubbed, is a presentation area where FOX 11's journalists can
conduct live reports for the newscasts. Centered on the "monitor
wall" are three large monitors which can be programmed to web
sites, maps or any of the television stations many remote cameras.
When news breaks, this area, like the FOX 11 Severe Weather Lab,
can go on air with a "flick of the switch."
The Sports department attracts a great deal of attention with
its four large HD television screens. Journalists are able to
monitor and record sporting events from across Northeast Wisconsin
and around the world. The sports staff is also able to write text,
edit video, and upload the content to the web, all from the same
Inside the FOX 11 News and Content Center, journalists share
ideas in two uniquely different conference rooms. One large room
features a creative element of lounge-style theater seating with
side arm tablets. This conference room includes state of the art HD
technology and computer inter-connectivity. The space is designed
to serve as a creative environment for story discussion. A smaller
conference features a more traditional table and chair setting. It
is designed for post-newscast and planning meetings.
The FOX 11 News and Content Center also houses the WLUK-TV Art
Department, which provides graphics and videos for the station's
WLUK-TV FOX 11 is owned by LIN Television which operates 27
television stations in 17 different markets nationwide. The company
is based in Providence, Rhode Island.
The $2.2 million project broke ground last summer. It was
constructed as an addition to the WLUK-TV studios at 787 Lombardi
Avenue, in Ashwaubenon. Construction services were provided by The
Selmer Group. Selmer's Senior Project Manager Tom Tennessen
coordinated the nine month project, while Gary Huc provided on site
construction supervision. Carl Winnekins of The Architects Group
Limited, of Green Bay, designed the building. The Austin Company
based in Ohio provided initial consulting services. VerHalen
Commercial Interiors offered guidance on the building's interior