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"Never missed a Super Bowl" member dies

Bob Cook became star thanks to Visa commercial

Updated: Friday, 03 Feb 2012, 10:57 AM CST
Published : Monday, 14 Feb 2011, 6:11 AM CST

MILWAUKEE (AP) - One of the men featured in a Visa credit card television ad for having never missed a Super Bowl has died at age 79.

Although he wasn't able to make it to Texas, Bob Cook watched from his Milwaukee area hospital bed as his beloved Green Bay Packers beat the Pittsburgh Steelers to win the 45th Super Bowl. Cook died last week after a blood infection and other chronic issues, including congestive heart failure.

The Brown Deer man and the three other members of the "Never Missed a Super Bowl" club were the stars of the Visa ad leading up to the Super Bowl. The four men attended all 44 Super Bowl games.

Cook had said recently he hoped he would make it to the 50th Super Bowl.

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