OSHKOSH - Business, education, nursing all have their place, butUniversity of Wisconsin Oshkosh is looking in a new direction intargeting the bachelor's degree of the future.
"A working title has been Interactive Web Technology Management,but we're not quite happy with that," said Jakob Iversen, aprofessor of Information Systems at UW-Oshkosh.
Iversen is part of a three-member team looking to incorporatethe soaring popularity of interactive technology such as Twitterand Facebook, and their workings and possible applications, into anactual 4-year degree.
"In our students they use a lot of these technologies but not tothe extent probably we'd like them to. They may be on Facebook, butdon't see how Facebook may be advantageous to a business," saidIversen.
The reason for coming up with the new major has to do withenrollment here at UW-Oshkosh. They wanted a course of study thatwould attract new students. And they hope to offer classes by nextspring. And the university's intent in all this is to fill thoseclasses with students who might not have otherwise chosenUW-Oshkosh.
"I think it's absolutely necessary maybe even a few years toolate. The business world is in need you have problem solving,communication, collaboration, those skills need to be taughtexplicitly at the college level so we as students graduate and cantake those skills with us," said graduate student MichaelMcCabe.
Marketing professor Sarah Stanley sees not only growing interestin such a social media major, but also employmentopportunities.
"All over the place companies are realizing the importance ofthese new medias and they're trying to take advantage and we justwant to make sure the students are equipped to really deal and workin this new environment," said Stanley, who is part of thecommittee formulating the new degree.
The university is finalizing a curriculum even as the industrycontinues to develop new technology. Making the time right forUW-Oshkosh to show students what they enjoy in their off time canalso be the basis for a career.
More and more colleges and universities are using social mediato contact prospective students, and many even offer classesincorporating the subject. But going online we found very fewworldwide that offer a 4-year degree in social media.
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