APPLETON - The "A" in Appleton might soon stand for art
Thanks in part to a new music festival announced Thursday.
The Mile of Music Festival is a four-day event August 8-11. More than 80 bands from many different genres are expected to take part in the event.
Recording artist and Appleton native Cory Chisel, loves music and giving back to his hometown. Thus the Mile of Music festival was born.
"This is going to be my favorite weekend of the year in Appleton, this is a festival that has never been done in Wisconsin before like this that I know of and 80 to 100 bands descending on one mile, I couldn't be happier with it."
The concerts will be spread out at venues throughout the downtown, including bars and at Houdini Plaza, while the headliners will play at Lawrence's Memorial Chapel.
Chisel says downtown Appleton is the perfect location for the festival.
"I think it's unparalleled, I think the stretch of downtown with the venues that we have with the walkability through the downtown and the beautiful Lawrence Chapel, I think people outside the area are just going to be shocked at what we have here."
And that's music to the ears of downtown businesses, like Spats Restaurant and owner Julie Neubert.
"I don't know what it's going to be our how it's going to go but I think it's going to be just super fun and exciting and fun for the whole community."
The festival will also incorporate other downtown businesses, but much of the planning is still underway. But the combination of music, art and shopping is just the image the downtown business district wants to portray, says Appleton Downtown Inc. Executive Director Jennifer Stephany.
"This is about our creative economy and its growing on what we do best here in downtown Appleton and that's work on creativity, work on innovation, it's about embracing the artisans in our community."
And savoring the music.
Most of the concerts are free of charge. The proceeds from the festival will benefit music programs at Appleton public schools as well as a creative art fund for downtown.
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