Chances are you've probably heard of a flash mob, but what about a cash mob?
More than 50 people lined up outside Lara's Tortilla Flats in Oshkosh Tuesday evening. This is a cash mob.
"I've just been telling all my friends. So it's really exciting. We're pretty much just gonna flood their restaurant, gonna boost their sales!" exclaimed Tyler Soto.
Like a flash mob, a cash mob is meant to bring attention, but more importantly, it's meant to bring money into a locally-owned business.
CitizensFirst Credit Union sponsored this one, which the Bryce Roth in marketing says was the first in Oshkosh.
"What it does is it kind of wraps up the whole "buy local" thing in a pretty little package," explained Roth.
And with customers flooding her restaurant on a typically slower night, Ada Thimke was happy.
"I'm thinking, 'yes!' This is exciting. It's really, really awesome. It's a great idea!" exclaimed Thimke.
Roth told FOX 11 this event is in conjunction with the credit union's NextGen group.
"We talk about financial literacy, because we truly believe this next generation isn't getting it at home or in the schools," explained Roth.
"How to get loans, how to get credit scores," continued NextGen member Soto.
And anyone ages 15 to 25 who turned out got cold, hard cash Tuesday: 10 dollars from the credit union to be spent at the restaurant.
"Give them a little bit of our money to show them the power of being philanthropic and what you can do when like-minded people come together," Roth explained.
Roth told us the event will hopefully encourage more people to spend their money locally.
He said Tortilla Flats was chosen because it's been locally owned for 38 years and it's a member of the credit union.
Now for Thimke, the trick is to parlay this busy night into repeat business.
"If we give good service, great food, people will come back," she said.
The credit union gave out about 400 dollars Tuesday.
Citizens First said it plans to sponsor activities like this every other month for the next several years.
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