APPLETON - So, how could a major area city promote itself virtually for free? Appleton is hoping residents will take out their smartphones and help.
Lights, camera, action!
Appleton Downtown Inc. is asking aspiring filmmakers to promote the city through what it's calling a "Pocket Video" contest.
"To really express, via video, what they feel is cool about Downtown Appleton," explained ADI executive director Jennifer Stephany.
But the catch and one of the biggest rules in the contest is all the videos must be shot using cell phone cameras.
"Everybody's got one and it's getting easier and easier to shoot these quick, little videos," Stephany said.
Stephany told FOX 11 the hope is the videos go viral.
There are other contest rules to follow. The movies must be 2 minutes max, must be shot in downtown Appleton and must not have won any previous awards.
Other than that, use your imagination to highlight a favorite place or event.
"We're looking for a variety of experiences," explained Stephany.
A poster promoting the contest hangs on the door of Just Act Natural on College Avenue.
"Now the phones do everything and the quality of the videos is so good now on the cameras on the phones. I just think it's a great idea," said owner J.C. Paustian.
Paustian told us he hopes a lot of people make movies, saying any attention on Appleton could be a boost to business.
"You might as well try something new and promote the downtown," Paustian said.
To help bring more action to the city.
To submit your video, you must upload it to YouTube and also email it to firstname.lastname@example.org. The deadline for videos to be submitted is Dec. 9.
Some will be featured at Appleton's Wildwood Film Festival in March.
Firefighters are battling a house fire in Kewaunee County.
Wind, snow, cold and ice played a role as firefighters battled a fire in downtown Ripon Wednesday morning.
Outagamie County's second largest employer is expanding, and veterans are encouraged to apply.
The State Building Commission has approved $5 million to help build the Wisconsin Maritime Center of Excellence in Marinette.
Fond du Lac police have released more information about the weapons they found in the apartment of a man who was at the center of a five-hour standoff on Monday.
The Wisconsin Department of Transportation is announcing a public meeting has been scheduled to provide road closure and design information for the Velp Avenue interchange area.