OSHKOSH - Let the competition begin for end-of-the-year customer business.
In Oshkosh, downtown businesses are collaborating.
New gift cards exclusive to the downtown, are now on sale.
More than 20 businesses are on board.
At the House of Heroes comic book store, the gift cards went on sale Monday.
Dorothy Firl bought the first one from the store.
"Rather than give him money, I give him the gift card. He can come in and find out for himself what they have," said Dorothy Firl, Oshkosh.
1,500 Downtown Oshkosh cards have been distributed to store owners.
100 have been issued to the Market Botique on Main.
"They're all right here, ready to put some money on and be used," said Connie Day, Market Botique on Main.
Consider it a downtown shopping club.
"You can buy your little gift card, use maybe five dollars of it here. Go across the street to Emma Jean's, and use seven dollars there. And down the street to Atomic Katz and use the balance up," said Day.
Cassie Cook leads the program.
"We have so much to offer downtown that is different than the outlet malls. And I think this gift card program just really helps to enhance to show people what we have downtown," said Cassie Cook, Downtown Oshkosh Business Improvement District Manager.
Two years of road construction are over. Business leaders say the district has made a comeback.
"It's like the heart of the city. There's like a good energy down here. There's all kinds of cool events going on, and this is one more thing to give the downtown its new identity," said Scott Dercks, House of Heroes owner.
Gift card in hand, Dorothy Firl agrees.
"It helps all the business people you know. And it brings more business I think from people out of town. Even if they're from Appleton and all those other areas," said Firl.
Area volunteers are making a difference in the community this holiday season. At this time of the year, many people are looking for ways to help their neighbors. The Salvation Army is one of the many places where you can do just that.
For the second year in a row, St. Norbert College could house overflow of homeless people from the St. John the Evangelist shelter in Green Bay.
A memorial fund has been created for a Grand Chute firefighter killed in a weekend car crash.
Appleton police executed a search warrant Thursday in connection with a fatal nightclub shooting.
Capital Credit Union is offering to match donations made to Salvation Army red kettles in the Fox Valley on Friday.
With just two weeks until Christmas, the Postal Service says it's heading into its busiest times. But are folks still sending letters of holiday cheer?