GREEN BAY -- Good news coming from the auto industry. J.D. Power and Associates says new-vehicle sales in August may reach the highest level in seven years.
Area dealerships say business has been bright since the beginning of the year.
"It's not bad to be in the car business right now," said Cliff Wall, Owner of Cliff Wall Subaru, Mazda, Mitsubishi.
Cliff Wall says his family has been selling cars since 1929.
Despite the recent economic issues, Wall says business is bouncing back.
"Subaru has been really hot, they're up 30% year over year and we're exceeding that," Wall said. "We're really excited, so I've expanded the lot."
Other dealers say they are seeing similar numbers.
"At least in the Ford line-up we've been up about 50%, and with our Kia and used line-up, they're up 15%-18% respectively, so it's been a strong year so far," said President of Dorsch Ford, Lincoln, Kia Mike Dorsch. "Actually the most difficult thing is getting inventory to replace what's been sold."
J.D. Power estimates new car sales will reach 1.27 million units for the month, which is up 12% from August 2012.
That's the highest level since 2006, before the recession.
"Some of this could just be out of necessity," explained St. Norbert Asst. Professor of Economics Marc Schaffer. "They haven't bought a car in five years; it's getting to be about that time."
Experts say it's good news, but they say we're not out of the wood yet.
"The only downside is, reports coming out of Wal-Mart, Target and other general retailers are, yes auto sales are up, but consumers are being smarter, and are trying to cut back in other areas," Schaffer said.
Still, those in the car business say it's a relief and they're hopeful the trend will continue.
"We've been surfing along with everyone else over the waves and it's nice to be on a big wave," Wall said.
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