ASHWAUBENON - The State Patrol is hoping a car that might catch people's eye, sparks their brain.
It looks like a taxi in back and a patrol car in front.
The message, what is the cheaper way to get home for people who have been drinking?
"If you want to ride home with us, it's going to cost you. You know, a taxi cab is going to be very cheap in comparison what an OWI is going to cost you, so hopefully people see the car and think about things before they go out this weekend,” said Michael Panosh, Wisconsin State Patrol.
The "Choose Your Ride" promotional vehicle is stationed in Madison. It travels around the state promoting the message.
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