GREEN BAY – It’s been a hectic week or two for Hinterland Brewery’s owner Bill Tressler.
"We're learning as we go," said Tressler, who started the company 18 years ago.
Last week the brewery began running its brand new, $100,000 canning line. The flavor? White Cap White India Pale Ale.
"It's a little bit different than bottling,” said Tressler of the canning process. “So we wanted to be more state of the art with canning – especially because our experience really isn't in canning."
Tressler's employees are now cranking out cases every couple minutes. A sales representative for the canning line manufacturer says, at top speed, the machine can can about 30 16 ounce cans a minute.
"They're filled,” said Tressler, describing the canning sequence of events. “Once the lid goes on, the seamer will basically do two different types of seams on the lid and the can – they're washed off, dried and they're being packaged."
Tressler says the plan is to have 100 cases of White Cap available for each Packers home game. You can already get Hinterland beer on draft or in bottles. But, Tressler says the canned craft beer market is strong.
"We're kind of, obviously, adapting with the times and want to add this type of package,” said Tressler. “It's obviously convenient for outdoor activities."
However, the addition of the line – just steps from Hinterland's restaurant dining room – isn't the most convenient.
"We're trying to balance brewery production with dining room and seats and things like that,” Tressler explained. “Really, we're just trying to maximize the building that we have. We’ve already way outgrown it."
Tressler says the plan is to only can White Cap White IPA for the time being, eventually expanding the offerings next year. He says you will eventually see Hinterland cans on store shelves in the coming weeks.
As for the long-standing argument about whether beer is better from a bottle than a can, Tressler says it really all depends on your taste.
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