GREEN BAY - You likely noticed a sea of pink at Sunday's Green Bay Packers-Detroit Lions game at Lambeau Field.
It's all in an effort to promote breast cancer awareness.
The American Cancer Society took part through their "Making Strides Against Breast Cancer" campaign.
A special booth was set up near the stadium's Bellin Health Gate to inform people about cancer.
People could even purchase a pink ribbon to honor the memory of someone touched by the illness.
The ribbons will be on display through the month of October.
Players also sported pink game apparel to raise awareness.
It's all part of the NFL's "Crucial Catch" campaign, which focuses on the importance of annual screenings.
Event organizers say the fight to find a cure never stops.
"It's extremely important. I feel that everyone has a mom out there, everybody has a grandma out there, and we just…it's not just women, it's men too, but we need to be continuing this fight until we finish it. It's critical," said Laurie Bertrand with the American Cancer Society.
All of the money raised at Sunday's event benefits the American Cancer Society's breast cancer research, patient support and awareness efforts.
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