GREEN BAY - Play the lotto much? Sherry Cook says she does.
Cook and her husband Bill are on a week-long motorcycle trip from Salem, Mo.
Sherry's also a huge Packers fan.
"First convenience store we stopped at, I had to have a ticket – the minute I saw it," said Sherry, a self-described Packers nut.
The ticket she bought was a new, $5 Packers scratch-off.
The Wisconsin Lottery says it's expecting to see a record year as fans like Cook purchase the new Wisconsin Lottery Green Bay Packers scratch-offs. The three-ticket game of chance went on sale Friday.
Lottery officials and Packers president and CEO Mark Murphy detailed the game Monday. This is the fourth time the state has teamed up with the Packers.
"I hear from a lot of our fans, really enjoy the games," said Murphy. "It's a great way to connect with the Packers."
What was a $10 ticket is now three different games, with tickets costing $1, $3 or $5. Top prize for the $5 ticket is $45,000.
But even if you lose, you could win. Mail in $5 worth of losing tickets and you'll enter a drawing for two club seats for five years of Packers home games, have a chance at 48 individual suite prizes for next year or you could win a $300 gift card to the Packers Pro Shop.
"People like variety," said Lottery director Mike Edmonds at the press conference in the bowl of Lambeau Field. "There's three different types of games here."
Edmonds says the state has already sold about 1.6 million tickets to retailers in the last week.
"I can tell you, with these advanced sales, this is going to be a very, very profitable ticket for us this year," said Edmonds.
But there's a price.
The lottery must pay a $260,000 licensing fee to the Packers for use of the team's name and logo. That is the same price the state paid the Packers for the previous three instances.
It's that fee that is catching the ire of some legislators.
Last week, the state's Legislative Audit Bureau recommended the lottery "consider discontinuing the introduction of instant games for which it must pay license fees in order to maximize available revenue for property tax relief."
The reasoning? Because the LAB found non-licensed games often out-performed licensed ones.
The Wisconsin Lottery has 56 'instant games' currently available for purchase by lottery retailers. Of those, five scratch-off games require licensing: three for each of the Packers games, one for Tetris and another for Klement's Famous Racing Sausages.
"The people running the lottery have a general mandate to maximize dollars of the state," said State Sen. Rob Cowles, R-Allouez, who also co-chairs the Joint Legislative Audit Committee.
Looking at the Packers lottery tickets specifically, the audit shows the lottery made $2,059,900 in 2009-2010 when the Packers game was introduced. That's more $40,800 less than what the state averaged other $10, non-licensed instant games from the same year.
So where does the money go?
Some of the state-run gambling revenue – typically about 28 percent – is credited to property owners' tax bills; generally less than $100 per property, per year. On an individual level, that would be less than $1 per person in the state.
According to a Wisconsin Lottery spokesman, the last three rounds of Packers lottery ticket sales have combined for more than $13 million; but after game costs, expenses and licensing fees, has provided about $4 million in property tax relief.
Cowles says the lottery may have an argument for the marketability Packers-licensed games.
But looking at the pure numbers, Cowles said in a phone interview with FOX 11, the audit bureau's report raises serious concerns.
"It seems like they're just disregarding what the audit bureau said."
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