ROTHSCHILD - Republicans rally this weekend at their state convention in the Wausau area.
Party leaders say it's time to take stock in success, but focus on the future.
The GOP says it needs to find a way to capitalize on state office success to have similar results on a national level.
This comes after Republicans failed to take Wisconsin's presidential votes and an open U.S. Senate seat last November.
With the Wisconsin Republican Party balancing national defeats with local victories, this 2013 convention took on the feel of a strategy session.
Many are still focused on Governor Scott Walker's recall victory.
"I'm making it easier to get a job," Scott Walker said as he spoke to the convention.
But state Democrats say since then, voters in Wisconsin have started to shift the red tide back to blue.
"We are in the minority, and they treat us like we are red, but when you look at it, in the Assembly or in the presidential, 200,000 more voted for Democrats in the November election," said State Senator Dave Hansen of Green Bay.
Part of the failed Republican ticket from 2012, former vice presidential candidate, Congressman Paul Ryan, returned to his home state for the convention. He said his party has no reason to sulk.
"I think that the Republican Party of Wisconsin nationally has shown how Republicans are to conduct themselves. Tell people who you are and what you believe when you're running for office and then do it," said Ryan.
Republican National Committee Chair Reince Priebus echoed the stick-to-your-beliefs sentiment in his keynote address.
When the Kenosha native took the podium, he spoke of a change of approach, reaching out to minorities and women.
"Over the next 90 days, you're going to see a build out of a political operation that includes more people employed on just the demographics piece than were employed in the entire 2011 calendar year," said Priebus.
He also alluded to powerful Wisconsin politicians possibly making a run for the White House.
"Whether it's Rand Paul, or Scott Walker or Paul Ryan or Nikki Haley," Priebus listed in his speech, naming off other Republicans rumored to be vying for a presidential nod.
But when FOX 11 asked Priebus if he meant that either Governor Walker or Congressman Ryan have a shot at the next presidential ticket, he remained vague.
"Clearly they are national leaders. They are Wisconsin leaders. But clearly people look to Scott and Paul for a lot of clues and signs as far as where the party is going," said Priebus.
Priebus says part of the campaign strategy changes involve having more boots on the ground. And that begins with local delegates that came here to the state convention this weekend. Priebus says campaigning starts now if they want to gain headway for the 2016 presidential election.
Delegates say this year's state Republican convention is one of the larger non-election year gatherings for the party in recent memory.
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