GRAND CHUTE - Blizzard Brianna has put a damper on one of the last few shopping days before Christmas, but despite the weather, some stores were open Thursday to make those last-minute sales.
The Fox River Mall has closed four times in the last 16 years and Thursday was not one of them.
"We took the position that any store that wanted was welcome to stay open until 10 o'clock," said general manager John Burgland.
According to mall management it's up to each, individual store to decide whether to close. So about half did close and the other half stayed open to take advantage of the last days before Christmas.
Burgland told us many shut the gates early, as handfuls of shoppers trickled in.
"A lot of them were disappointed, because some stores are closed, but it's tough for employees. They've gotta drive in this," explained Burgland.
And in downtown Appleton, it was similar. Some stores stayed open, while many went dark for the day.
At Just Act Natural, owner J.C. Paustian said he decided to open, because he lives close and has no other employees to call in.
"To make the trek over here, it's not a big deal. Anytime you can get a few bucks in a snow storm, it's better than nothing at all," said Paustian.
Paustian even offered brave shoppers 25% off.
"For that snow to hit now, it's kinda tough and I don't think you really make up for it afterwards. You do take a loss," explained Paustian.
And would these stores have been open if the storm hit after the holidays? Burgland told us it's a tough call.
"I couldn't say for sure. 10 inches of snow is pretty significant," said Burgland.
And so are those last minute sales.
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